Excitement – big data and advanced analytics have created a lot of it. A rapid evolution of capabilities has changed the world. Big data practices avoiding oversimplified approaches to advanced analytics will ensure that your business will benefit from it.
As Communities become the front door to shops, retailers extend there offerings towards building communities around their stores. Content and likes drive buying decisions. The work on omni-channel services has become top level priority for retailers. The culture of shopping is changing significantly, as consumers gain more autonomy when shopping. And nevertheless things come together again when looking at a matrix of key factors making up retail success strategies for winning solutions.
|Title:||The Fifth Discipline: The Art and Practice of the Learning Organization|
|Author:||Peter M. Senge|
|Resources:||Buy: Amazon/ Video: YouTube Peter M. Senge speaking about Learning Organizations|
In 1997 Harvard Business Review listed it as one of the seminal management books of the previous 75 years. Even though almost 20 years passed since this “The Fifth Discipline: The Art and Practice of the Learning Organization” is still a highly topical book and is a must read for every manager.
In the near future digitalization will change the way we are shopping drastically. IoT and mobile will be drivers of the future of retail automation and sales autonomy. We have to face the question: Are stores on the way towards huge vending automata? And if so, is this going to be shoppers heaven?
Omni-channel – buzzword or panacea? Looking at conferences and the internet it has a high traction at the moment. Interestingly applications and solutions are still difficult to find. No wonder, it implies a way forward into new strategies for retailers. It is up to you to get it right yet! This article help to understand omni-channel pitfalls and find the right strategies.
I hope you have an opinion – towards your job, your clients, your company, your boss, or towards your colleagues. Do you talk to them about it?
I know that it sometimes is not easy to speak up. It may affect your work, the way people think and talk about you . Sometimes it seems even better to just listen and follow what others are saying. But to be honest, you also suffer from other opinions, if they are not yours. Right?
|Title:||Drive: The Surprising Truth About What Motivates Us|
|Author:||Daniel H. Pink|
|Resources:||Buy: Amazon / Video: YouTube by RSA Animate (see also below)|
Are you motivated? Presumably this one of the most responsible questions, as it is about being happy with what one is doing. But do you know, how motivation works? What is necessary to foster motivation? A stunning but plausible explanation in matters of motivation is being delivered by Daniel Pink in his book “Drive: What really motivates us”.
We are in 2016. Everything is getting digital. Everything? Not everything. The shopping cart at brick’n’mortar retailer remains disconnected. But why? There could be many benefits from connected shopping carts.
While e-commerce is tracking customer interaction with every single element in their store for years now, the “old-fashioned” brick’n’mortar world stays disconnected. Their only contact point is the PoS. But there could be so much more options from connected shopping carts:
In 2015 now, digitalization has finally reached the masses. A broad range of applications have made it to the markets. New technologies have become applicable to a large amount of businesses this year. Trends started to become reality, providing first hand feedback from the masses and boosting the development in a tremendous way. The digital age is there and these are the features:
Did you ever ask yourself, what happens to data stored in a cloud if the provider is bankrupt? Are we still having a democracy, if the government makes use of big data to drive decisions while there are citizens keep away from the digital world? What are the consequences of identity theft? The use of big data and its consequences will foster discussions including many disciplines besides the obvious questions around business value and privacy. With ABIDA a transdisciplinary project has been started, with the goal of assessing big data to understand implications from trends in Big Data and how this will be affecting our society.
Omni-channel presence, personalization demands, and continuous improvements in the use of shopper data produce new challenges for digital marketing in the retail world. The battle for the favor of customers is getting more and more complex. Time to look behind the facades and draw a vision of the shift in retail, that is to be expected. It should be worth while, as tedious labor can bring a sweet reward in the end, when retail media is rising and bear new, exciting business opportunities.
Whether implicitly or direct – analytics have to contribute to business processes.
Implicit contribution is given whenever business involves analytical capabilities. It is an indirect establishment of ad-hoc services, which are made available to business as a supplement for various decisions in processes. This approach provides a maximum degree of flexibility and the ability to adapt to the business needs in a very agile manner. But often it comes at a high cost. The transfer of business questions into appropriate analytical models always leaves a notion of inefficiency.
For everyone of us personal experience is the basis for decisions if something is making sense to us. These are extremely individual perceptions. Thinking about sense is mainly a task of recalling experiences, biasing, and challenging own habits, which developed from experience over time. “Does this fit in my thinking?” will be the central question.
But, is it really all about personal experience? All along you can find important findings, which start to make sense to many people and thereby become a common sense. So if sense is based on experience, do all of these people have the same experience? The straight answer is yes – at least in the beginning, when things start to make sense to more people.