The digital world is binary. It is flat. It consists out of two dimensions only: quality and speed. The business world easily has adopted to the digital world. No wonder, as speed and quality define cost and value, which are the two levers for growth.
Looking for sense in the digital world leads you to the boundaries. A search for value beyond speed and quality will take you to the edge of that flat disc. You might fall over and disappear from the digital world when taking this attempt.
To be able to go beyond digital, new processes of digitalization start to add sense to the digital world, so no one will fall off anymore. One could say that digitalization is transitioning the digital world into the third dimensions. It becomes haptic – tangible for each of us. With the process of digitalization the digital world is turning into the universe, which is extending infinitely into all dimensions. It becomes congruent to our real world.
Digitalization makes the digital world compatible to humans. The third dimension adds humanity to the digital world. The third dimension is understanding – or being understood!
Organizations that want to implement digitalization need to look at the people first. Digital products have to create new options rather than fostering efficiency by reducing interaction to the max. Technology has to be understandable. Technology has to make sense to the people. Understood?