When are we becoming better?
Inspiration

When are we becoming better?

Often it is quite easy to understand, when we have become better. We feel that we are successful in doing something. Problems are solved or procedures make sense to us. But looking at the results does not really describe how we got there. Would we be able to reproduce the process and become better in …




Today is my birthday! Please send your congratulations
Inspiration

Today is my birthday! Please send your congratulations

Today is my birthday. Looking at the number of emails and mailings I have received throughout the last couple of days, I have never been more popular than today. Don’t you want to send some congratulations as well? You might come short in the competition for my favor if you will not! Obviously it is …




The (dis)connected shopping cart – in store tracking made easy
Inspiration

The (dis)connected shopping cart – in store tracking made easy

We are in 2016. Everything is getting digital. Everything? Not everything. The shopping cart at brick’n’mortar retailer remains disconnected. But why? There could be many benefits from connected shopping carts. While e-commerce is tracking customer interaction with every single element in their store for years now, the “old-fashioned” brick’n’mortar world stays disconnected. Their only contact point …




Digital Marketing and the Shift in the Retail World
Inspiration

Digital Marketing and the Shift in the Retail World

Omni-channel presence, personalization demands, and continuous improvements in the use of shopper data produce new challenges for digital marketing in the retail world. The battle for the favor of customers is getting more and more complex. Time to look behind the facades and draw a vision of the shift in retail, that is to be expected. It should be worth while, as …




Process-Aware Analytics: Business Processes and Advanced Analytics integrated efficiently
Inspiration

Process-Aware Analytics: Business Processes and Advanced Analytics integrated efficiently

Whether implicitly or direct – analytics have to contribute to business processes. Implicit contribution is given whenever business involves analytical capabilities. It is an indirect establishment of ad-hoc services, which are made available to business as a supplement for various decisions in processes. This approach provides a maximum degree of flexibility and the ability to …