The (dis)connected shopping cart – in store tracking made easy

The (dis)connected shopping cart – in store tracking made easy

We are in 2016. Everything is getting digital. Everything? Not everything. The shopping cart at brick’n’mortar retailer┬áremains disconnected. But why? There could be many benefits from connected shopping carts. While e-commerce is tracking customer interaction with every single element in their store for years now, the “old-fashioned” brick’n’mortar world stays disconnected. Their only contact point …