Retail Success Strategies – merging Customer and Solution Objectives

Retail Success Strategies – merging Customer and Solution Objectives

As Communities become the front door to shops, retailers extend there offerings towards building communities around their stores. Content and likes drive buying decisions. The work on omni-channel services has become top level priority for retailers. The culture of shopping is changing significantly, as consumers gain more autonomy when shopping. And nevertheless things come together again when …




Digital Marketing and the Shift in the Retail World

Digital Marketing and the Shift in the Retail World

Omni-channel presence, personalization demands, and continuous improvements in the use of shopper data produce new challenges for digital marketing in the retail world. The battle for the favor of customers is getting more and more complex. Time to look behind the facades and draw a vision of the shift in retail, that is to be expected. It should be worth while, as …