Digital Marketing and the Shift in the Retail World

Digital Marketing and the Shift in the Retail World

Omni-channel presence, personalization demands, and continuous improvements in the use of shopper data produce new challenges for digital marketing in the retail world. The battle for the favor of customers is getting more and more complex. Time to look behind the facades and draw a vision of the shift in retail, that is to be expected. It should be worth while, as …